About Us
THE NATIVE PROMISE
We make personal care products that do what they say — no compromises, no unwanted ingredients. Just straightforward, feel-good daily essentials that truly work for everyone.
Clean
Our formulas are crafted without aluminum, artificial dyes, sulfates, silicones, phthalates, petrolatum, and other harsh unnecessary additives. We commit to clean, transparent ingredients for all body and hair care products, bringing safe daily care for all skin types.
Simple
Designed for everyday use and all people, our products feature simplified, purpose-driven formulas paired with fresh, pleasant scents. We eliminate redundant ingredients and complicated designs, delivering effortless, reliable personal care experiences.
Effective
True to our brand name, Native harnesses the power of nature to deliver dependable results. From long-lasting odor protection and 72-hour deodorizing effect to steady moisturizing and gentle scalp care, our products provide consistent, effective daily care all year round.
BRAND OVERVIEW
Founded in 2015 and headquartered in San Francisco, California, Native started as a premium clean deodorant brand and has grown into a full-range personal care leader. Acquired by Procter & Gamble (P&G) in 2017, the brand retains its independent clean-beauty philosophy while upgrading formulation technology and product quality.
Native offers a complete lineup of personal care items, including deodorants, body washes, body scrubs, lotions, mineral sunscreens, sulfate-free shampoos and conditioners, and skincare products. Adhering to vegan and cruelty-free standards, all products are free of harsh chemicals and prioritize naturally derived ingredients.
Trusted by over 150,000 five-star reviews, Native has become a top clean beauty brand in North America. It is widely available via the official website, Amazon, Target, Walmart and other mainstream retail channels. The brand regularly launches seasonal and IP co-branded limited editions, making clean, simple and effective personal care accessible and enjoyable for every user.
CORE VALUES
Clean. Simple. Effective.
No hidden formulas, no ineffective ingredients, no animal testing. Native keeps every daily personal care routine safe, pure and high-performing.